Sarah Morris – Copywriter and Blogger

Working solo as a freelance writer often means pitching new clients, managing the ones you currently have, and keeping your calendar full. Oh, and writing content, of course!

Freedom and independence are some of the biggest draws to freelancing, but running the entire show can certainly get overwhelming at times. This is especially true if you’d rather spend more time writing than on admin-like tasks. That’s where digital marketing agencies come in.

Partnering with digital marketing agencies can give you the best of both worlds: the freedom you love and value so much, and the pleasure and comfort that comes with having consistent, engaging, and fulfilling work. You spend more time writing, and less time juggling.

Here are 7 reasons to consider teaming up with a digital marketing agency, and why it could be a smart move for your freelance writing career.

1. Consistent Work, Less Prospecting

Ebbs and flows are common in this line of work, which can be a blessing or a curse, depending on how you look at it. I prefer consistency, and definitely more flows than ebbs.

Digital marketing agencies often manage several clients and ongoing campaigns, meaning there’s a constant need for content. Blog posts, new landing pages, newsletters, social media posts, you name it—agencies need experienced, knowledgeable, and dependable writers who can develop quality content for their clients.

Once you foster trust with an agency, you’re likely to receive a steady, consistent stream of assignments. This could be what I love most about writing for digital marketing agencies!

You also spend less time cold marketing your services, and gain more peace of mind in your day-to-day life by having steady work.

2. Project Diversity, or Project Specialties

Some agencies specialize only in certain industries or niches. For instance, healthcare marketing firms typically serve dentists, primary care providers, plastic surgeons, hospital networks, etc. If you specialize in writing for a certain industry or niche, such as technology or healthcare, you may be a perfect fit for an agency in that same industry.

On the other hand, some agencies have a broad spectrum of clients across all industries and require a jack-of-all-trades to handle diverse content. You could write about lawn care one day, and about shopping coupons the next day. The benefit to working with these agencies is gaining experience in new topics/niches (which you can also feature in your portfolio).

I’ve worked with both types of agencies. I’ve found that I prefer partnering with medical marketing agencies, as this is my niche and what I enjoy writing about the most.

3. Streamlined Workflow

Most digital marketing agencies already have systems in place for gathering work orders from clients, such as in the form of content briefs. Content briefs typically provide you with everything you need to know to complete an assignment, such as its title or topic, keywords to be used, target audience, buyer persona, outline, etc. 

Having a streamlined workflow can make your job so much easier, and save lots of time. You won’t have to worry about chasing down clients to get more info, or going back and forth about what they hope to accomplish with any particular assignment. I’m a big fan of content briefs!

4. Less Client Management

Working directly with clients means you’re in charge of handling all your own invoices, strategy conversations, and project timelines. But digital marketing agencies handle all those things for you—meaning you can focus strictly on writing. The agency works as the middleman and will provide you with any feedback or information you need to do your job and get paid. 

5. Opportunities for Long-Term Collaboration

Marketing agencies value freelance writers who are reliable and dependable. Writers who stick around and foster long-term relationships with agencies can get to know clients inside and out, and develop quality content that satisfies every time. If you’re a writer who wants steady, consistent work and professional growth, a digital marketing agency can definitely help.

6. Built-in Networking

Working with an agency gives you the opportunity to connect with team members who manage SEO, site design, project management, and every other aspect of digital marketing. This is ideal if you’re hoping to grow your referral database and want future job opportunities. It’s also a bonus if you’re typically only familiar with the content side of digital marketing, as it could make you a more well-rounded content marketer.

7. Boost Your Credibility

Having agency experience on your resume boosts your credibility, as it shows you know how to work within brand guidelines, collaborate with others, and meet professional standards. All these qualities can make you infinitely more desirable as a freelance writer.

Final Thoughts

Collaborating with a digital marketing agency can provide you with structure, consistency, and creative opportunities that take your writing career to the next level!  If you’re looking to shake things up with your freelance writing career, consider working with digital marketing agencies. This can be a fun and rewarding way to enhance your work life.

Does your digital or medical marketing firm need a freelance writer? Contact me to learn more and get started!