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Continue reading →: Stop Posting Every Day—Why a Slow Content Strategy Works BetterI don’t know about you, but churning out post after post, day after day, gets exhausting. Yet, this behavior is the norm if you work in digital marketing. For years, digital marketing strategies have focused on speed—but is that approach still working? More brands and marketers are starting to question…
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Continue reading →: What the Hell is SaaS—and Why It’s a Huge Opportunity for WritersSaaS writers are in high demand right now—I’ve seen plenty of companies hiring for these roles. Nearly every content marketing job description includes something like, “Must be familiar with SaaS” or “SaaS experience preferred.” So…what in the hell is SaaS, and why do businesses suddenly need writers for it? SaaS,…
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Continue reading →: Why Being Bad at Social Media Might Actually Help YouIf you arrived here because you’re terrible at social media—welcome! You’re in good company. I’ve always hated social media—going all the way back to the days of MySpace. It’s always felt fake and gross to me. For instance, I never understood why people who were unkind to me in high…
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Continue reading →: What Is Conversion-Focused Copywriting? Why Clients Love It (and How to Write It)AI can generate blog posts in seconds—but it still struggles to convince real people to take action. This is where conversion-focused copywriting comes in. If you’re a content writer or copywriter looking to stay relevant in today’s AI-driven landscape, conversion-focused copywriting is one of the most valuable skills you can…
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Continue reading →: Content Writing Niches That Still Pay Well in the AI EraWhen it comes to content writing, AI has seemingly taken over—or at least, it feels that way. Spend a few minutes on LinkedIn or Reddit, and you’ll find plenty of stories from writers who’ve lost clients or seen their workloads shrink due to AI. Which begs the question: is it…
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Continue reading →: Why Generic Health Content No Longer Works (and What to Do Instead)Health is one of my favorite topics to read, learn, and talk about. But lately, the Internet has become repetitive to the point of predictability when it comes to health content. Everything just seems…generic. Search for any health-related topic and you’ll see near-duplicates of the same article across the same…
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Continue reading →: The Nasty Risks of Using AI for Healthcare ContentWhen AI took off in 2023, more than half my medical clients disappeared overnight. After all, you don’t need a human writer to list symptoms and describe common medical procedures. But when it comes to healthcare content, prioritizing speed can be incredibly risky. AI may be a helpful starting point,…
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Continue reading →: What Are Topic Clusters? A Super Simple Guide for BeginnersMarketers and SEO specialists have been talking about topic clusters for years—long before generative AI took off. The term itself might sound new, but this concept has actually been around for some time. Topic clusters can play a key role in staying relevant in today’s highly competitive blogging landscape—especially if…
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Continue reading →: Beyond Keywords: How Entity-Based Search Is Changing SEOFor many years, SEO revolved around one simple concept: keywords. As a content marketer, I used to research keywords, sprinkle them naturally into blog posts, and place them in headings to improve rankings. Keywords are still very relevant in today’s SEO landscape, but search has changed drastically. “Entities” are now…
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Continue reading →: Why Blogging Isn’t Dead (But Most Blogs Are Failing)“Blogging is dead.” I’ve been seeing that phrase everywhere since generative AI took off. It certainly feels like blogging is dead, doesn’t it? AI, short-form video, and social media make it feel like blogging has been killed off for good. But when you start looking into it, blogging isn’t dead…
Latest Blog Posts
- Stop Posting Every Day—Why a Slow Content Strategy Works Better
- What the Hell is SaaS—and Why It’s a Huge Opportunity for Writers
- Why Being Bad at Social Media Might Actually Help You
- What Is Conversion-Focused Copywriting? Why Clients Love It (and How to Write It)
- Content Writing Niches That Still Pay Well in the AI Era
