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Continue reading →: What Is Generative Engine Optimization (GEO)? The Next Evolution of SEOSearch behaviors are changing. Instead of scrolling through pages of links, more people are turning to AI to get the information they need. And why shouldn’t they? Traditional SEO was designed for search engine results pages. Today, this old digital marketing concept has been pushed to the wayside to make…
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Continue reading →: Why Bloggers Are Replacing Stock Photos with AIEarly in my career as a freelance writer, I worked for a digital marketing firm that put me in charge of choosing stock photos for client blogs. I was absolutely terrible at it. We used Shutterstock, and nearly every photo featured the same models. Many of our clients were weight-loss…
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Continue reading →: How to Do Social Media When You Totally Hate ItThere are lots of legitimate reasons to hate social media these days, but no matter how you feel about it, there’s no denying it’s great for business. If you’re a social media hater (like me), perhaps you came here looking for ways to make it more enjoyable. Hopefully these tips…
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Continue reading →: Why Human Writers Still Matter in the Age of AIAI has the insane ability to generate blogs and articles within seconds. It’s easy and convenient to use, and it’s also free, in some cases. Which is exactly why many small businesses and medical practices have replaced their human contributors with AI. Before generative AI rolled out to the general…
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Continue reading →: 7 Reasons I Love Writing for Digital Marketing AgenciesWorking solo as a freelance writer often means pitching new clients, managing the ones you currently have, and keeping your calendar full. Oh, and writing content, of course! Freedom and independence are some of the biggest draws to freelancing, but running the entire show can certainly get overwhelming at times.…
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Continue reading →: Is Newsjacking Still Relevant?It’s been well over a decade since any clients have asked me for newsjacking content. Does anyone even do newsjacking anymore? More importantly, can newsjacking still boost your metrics? The answer is yes: it certainly can. Newsjacking remains highly relevant, and a best practice in content marketing. But it needs…
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